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Marketing Place Event by Helping Brainz
Marketing Place Event by Helping Brainz
A marketing place event (or MPE) mainly focusses in helping a family from a rural area, to cater/market their products in the urban market. MPE is mainly driven by the Community Development Team as well as the Marketing Management Team of Helping Brainz.
Nidhi is a 21 year old girl from the slums of Madanpur Khadar, she’s a graduate from Delhi University. Nidhi’s parents make their fortune by selling candles, and want to make all their 4 children to be well educated and settled, and they have succeeded upto an extent, wherein they want the youngest one to be a doctor. Nidhi’s mother expressed the same wish with a tearful eyes to Team Helping Brainz during the rural educational counselling event held at Madanpur Khadar, wherein Team Helping Brainz gave the family an assurance to help them sell their products in the urban markets.
On the eve of Diwali, Team Helping Brainz helped Nidhi’s family from Madanpur Khadar to light their lives by helping them in selling variety of candles at Ameriprise Financial Inc, Gurgaon. Team Helping Brainz first met Nidhi and her mother at an educational counselling session held in the summers of 2015 at EFRAH Madanpur Khadar, an event coordinated by Abhinav Vikash from HCLT Foundations, conducted and facilitated by the Rural Educational Counselling Team of Helping Brainz led by Somnath Shukla (Project Head, RECT – Helping Brainz.Org).
MPE was coordinated by Pratik Bishen from Helping Brainz ( Pratik is a 3rd year BBA student who works as a Social Business Development Manager for Helping Brainz).
Identity Drive at Nithari
I think every person has their own identity and beauty. Everyone being different is what is really beautiful. If we were all the same, it would be boring, – a famous quote by – Tila Tequila.
Though the sun was scorching at it’s best, at 41 degree Celsius, Helping Brainz team-members didn’t step back in their mission to create an identity for those who are even clueless about their date of birth/birth place.
Helping Brainz in coordination with the gram panchayat Nithari, helped the government, on 31st May 2015, by visiting the darkened and untouched slums located in the outskirts of Nithari Village and sector 31 Noida, gathering information (personal information) from about 200 residents (majority of them residing in the slums). These people don’t possess any id proofs (no ration cards, Aadhar cards, voter id cards etc) nor do they have any clue about their date of birth, in a nutshell they don’t know anything about their identity. Collated information would be validated and transferred to the District Magistrate via Gram Pradhan Nithari Shri Vimlesh Sharma. Once it gets vetted by the DM, then we would be facilitating identity registration drive (Aadhar Card and Ration Card) in coordination with the BLOs of Noida, at Noida Sector 31 – Government School.
Why we did this campaign:
An identity proof speaks about a person’s identity. Majority of the people living in the underpriviledged areas of India, doesn’t have any identity proof to claim their identity and they became a tool for most of the illegal activities and social menaces sponsored by the priviledged class of the society, priviledged class which includes the political mafias, local goons etc . Also, some corrupted politicians use them while elections to enhance the count of votes by luring them with short-time money.
These people cannot even apply for a job without since they don’t have an identity proof, thus the self-development process becomes stagnant resulting in poverty and unemployment.
Who all contributed :
From Helping Brainz Sujata Kapoor, Vice President for Rural and Community Development Activities at Helping Brainz led the event, also present were Shubhangi Srivastava and Pratik Raj Bishen (Project Leader (s), Women Empowerment), Gitanshu Khurana (Project Leader, Rural and Community Development Activities), Rupak Kashyap (Vice President , International Peace Programmes), Ankur Khandelwal ( Vice President, Healthcare Awareness Campaigns), Tanveer Alam ( Rehan) ( Project Manager, Environment and Elderly Care Programmes), Shibin Varghese(Project Leader, Environment and Elderly Care Programmes) andYedhuKrishna Menon contributed voluntarily for the cause.
Shri Vimlesh Sharma ( Gram Pradhan Gautam Budh Nagar) and her associate Vikky Sharma facilitated the events.
Gaurav Srivastava and Akash Pandey, volunteered for the event.